Definition of Marketing

Marketing is one of the main activities of the company in order to maintain the viability of the company and in an effort to make a profit. Philip Kotler (2008:6) argues that "marketing is a social and managerial process where individuals and groups obtain what they need and want through creating and exchanging products and with others". Another notion put forward by William J Stanton was quoted by

Harini (2008:9) that "Marketing as a whole system of activities aimed at the business plan, pricing, promoting, and distributing goods and services that can satisfy the needs of both the buyer existing and potential buyers. "

Based on these definitions can be concluded that the marketing process begins long since before the goods are produced, and does not end with the sale. Marketing activities of companies should also be able to give satisfaction to consumers and potential consumers / potential buyers. If they were satisfied with the activities of the company before making a purchase, then he can be a consumer makes a purchase.

Continued to Understanding Marketing Concepts

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