According to Philip Kotler (2008), marketing has the function to "realize the objectives of the company." As for his ways are as follows:
1) establishing a customer base (customer base) are strategic, rational, and complete with information;
2) identify the needs of customers and prospective customers who present and future;
3) creating a product that will meet the needs palanggan with fitting and profitable and are able to differentiate the company from its competitors;
4) communicating and "deliver" these products to target markets (target market);
5) led the entire company personnel to be a set of labor discipline, professional, and knowledgeable and have the dedication to the values and objectives.
Based on the above description can be concluded that the marketing function is achieving the goals / targets companies in several ways. The ways mentioned above is done by the company simultaneously.
Continued to Understanding Marketing Management
Continued to Understanding Marketing Management
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