According to Berman and Evans (1992), that type of retail business can be classified into four, namely, among others: based on business ownership, based on the categories of merchandise (merchandise category), based on the area (sales area) and retailers without stores (non-store retailers).
1) Type of Retail Business For Owners
a) Single Store Retailer
Type of retail business is the most numerous with the store size is generally under 100 m2. Starting from a kiosk or shop at traditional markets to modern mini: with individual ownership.
b) Chain Store Retailer
Retail stores with many (more than one) branches and are usually owned by an individual institution bukab business, but rather in the form of company (company owned retail chain).
c) Store Franchise
Retail store franchise builds upon the employment contract (for results). Between the franchise (the franchisee) the employers of individual investors (independent business person) to the franchisee (franchisor) which is a licensee.
2) Type of Merchandise Retailing Top Category
a) Specialty Store Is a retail store that sells a type of category of goods or a narrow range of categories of goods / bit. Example: Pharmacy, Optical Store, Gallery.
b) The Grocery Store
Is a retail store that sells most categories of goods are goods Groceries (daily needs). Examples: Carrefour, Makro, Hero.
c) Department Store
Part of the sale is an assortment of non-basic items (not staple), fashionables and branded items (branded). Example: The sun Dept.Store, Ramayana, Borobudur.
d) Hyperstore
Sell goods in a range of very broad categories of goods. Sell almost all kinds of consumer goods each layer. Ranging from grocery items, househoid, textile, appliance, optical, and others with the concept of one-stop-shopping.
3) Business Type Retail Sales by Broad Area
a) Small Store / Kiosk
A small shop (kiosk) which generally, is a traditional retail store, operated as a small business with a sales area of less than 100 m2.
b) Minimarket
Operated by the area of sales area of between 100 m2 to 1000 m2.
c) Supermarkets Operated by the area of sales area of between 1000 m2 to 5000 m2
d) Hypermarkets
Operated with a sales area of more than 5000 m2 area
Operated with a sales area of more than 5000 m2 area
4) Non - Store Retailers
a) Multi-Level-Marketing (MLM)
Is a model of selling goods directly to the sales commission system is ranked on the basis of membership status ranking distribution. In a MLM distribution model there are three components, namely: rect-sellers, merchandise the user, and manufacture.
b) Mail and Phone Older Retailing
Companies that make the sale by mail order or phone.
c) Internet / Online Store
Businesses that buy-sell transactions conducted via the Internet, ranging from showing off products, ordering products, how to transact.
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