Understanding Retailing

"Retailing is the final stage in the progression of merchandise from producer to consumer". (Dunne and Lusch, 2005: 4). Meanwhile, according to Berman and Evans (1992: 14): "Retailing is INVOLVED Those business activities in the sale of good and Their sevice to consumers for personal, family or household use".

From the opinions that have been described can be concluded that retailing is a form of business that sells products and services directly to final consumers for consumption. 

Continued to Characteristics of Retail Business

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