Strategic Sales Service

Sunday, August 21, 2011 ·
Most companies mengoprasikan customer service department with the highly variable quality. Providing after sales services, including maintenance and repair services supply aftermarket accessories and warranty. According to Philip Kotler (2002) there are four alternatives that the company in providing service after the sale transaction, namely: 

1) Manufacturers can make arrangements with distributors and dealers to provide these services.
2) Manufacturers can provide these services to companies specialized in the field.
3) Manufacturers can deliver customers to perform these services themselves.
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