To determine what products will be produced preceded by research, both market research, competitor product research, and research on the benefits. Therefore, in the product design is never separated from the commercial and marketing aspects. In product design, necessitated the ability to compete in the market, so producers can determine the product price, and costs for the production process. An effective product strategy is to connect the product with investment decisions, market share, and product life cycle, and describe the breadth of a product line.
The purpose of a product decisions (product decision) is to develop a product strategy that can meet market demand with the advantages compete. Product strategy to focus on developing competitive advantage through differentiation, low cost, rapid response, or a combination of all three.
The basis for the design of the product are:
1. Fashion Products produced in accordance with consumer demand. Market conditions will foster a desire for products that have the same rnembuat in terms of design and packaging.
2. Technology The selection of products are produced depends on the ability to produce goods and services. Determination of technologies used can be preceded by research and product development. Technological developments allow the producers choose to produce a quality product and meet product specifications. The objective of product planning is that the resulting product can meet the needs of the wearer.
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